We specialize in full service, limited service and independent hotel assets catering to both the corporate and leisure markets throughout the United States. CRU is an approved operator of most major franchise brands as well as a proven operator of independent non-franchised assets. CRU specializes in Turnaround and re-branding of Hotels.
Principals collectively have over 40 years of industry experience and over $5B in diverse real estate transaction, management & development services, experience encompassing design, pre-development, construction, repositioning, investment management, ownership, franchising, advisory, asset management and investor reporting across all major real estate asset classes.
Based in Costa Mesa, California, CRU is an established management company with long-term full service and limited service hotel experience. CRU has successfully operated full and limited service, franchised and independent hotels throughout the nation and we have significant experience with hotel development, repositioning and renovation projects of virtually all sizes. Additionally, we have an in-house construction company.
With CRU you will get to communicate directly with the principals of the company, one on one regularly. The Principals of CRU personally oversee your asset, not just hourly staff members. We meet one on one with ownership to discuss their needs, our results, etc. We are full service, but not so large as to be inflexible or overly bureaucratic.
CRU’S yield management programs ensures each property is maximizing to its full potential for revenue generation on a daily basis. Far too many of our competitors fail in this area and leave valuable dollars on the table daily. By managing the hotel’s demand, every opportunity is taken to maximize revenues.
CRU operates your hotel as if we are the owners. As owners of hotel properties across the nation, we work diligently to increase top line revenues while decreasing monthly expenses.